FRANCHISING AS A FORM OF REALIZATION OF ECONOMIC INTERESTS OF SMALL BUSINESS

Rasskazova Natal'ya Valer'evna, Candidate of historical sciences, associate professor, sub-department of economics and international relations, Penza State University (40 Krasnaya street, Penza, Russia), ras-nat@mail.ru

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Background. A special attention is paid to a problem of functioning of small businesses as these economic subjects carry out various social and economic func-tions. Stable reproduction of small businesses and realization of their interests in various fields of activity is a significant problem of both the scientific, and practical economic environment. One of the most perspective forms of realization of eco-nomic interests of small businesses in modern conditions is franchising as the inte-gration into production networks of more powerful economic systems promotes an increase of economic efficiency of small enterprises that guarantees their more sus-tainable development. The work purpose is to analyze the problem of realization of economic interests of small businesses on the basis of franchising.
Materials and methods. Realization of research tasks was achieved on the basis of the analysis of normative legal acts, results of practical researches of domestic ex-perts, statistics data, online resources. In the analysis the following methods were applied: systematic and statistical methods, the method of comparison and synthesis, the method of studying and analysis of scientific literature, the method of expert evaluations; these methods helped identify the main features, factors, trends and regularities of the processes of realization of economic interests of small businesses in modern economy.
Results. The main features and characteristics of realization of economic interests of small businesses on the basis of franchising in Russia, including development of franchising in the sphere of public catering in Penza were investigated.
Conclusions. Franchising as a form of realization of economic interests of small businesses in Russia is carried out in various fields of activity. Trade and the sphere of public catering are the most attractive to businessmen. The sphere of public cater-ing is rapidly developing in Penza due to a growth of living conditions of the popula-tion. However, franchising as the form of realization of economic interests of small businesses is presented in this sphere by insignificant number of fast-food establish-ments.

franchising, subjects of small business, economic interests, trade and public catering.

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